Thanh Vong

Hayes Valley was once considered one of the most dangerous neighborhoods in San Francisco. Following changes in urban planning following the 1989 Loma Prieta Earthquake and broader economic trends, the neighborhood began to gentrify into what is now one of the most affluent zip codes in the City.

Despite the status of the neighborhood and its residents, Covid and the government’s responses were devastating to local businesses. In March of 2020, Mayor London Breed ordered all businesses to close for an indefinite and extensive period which tested the ability of many local businesses to survive. The protests following the killing of George Floyd and social unrest added an extra layer of tension to a world already on edge. Some businesses were forced to close, others boarded their windows and many found ways to keep a heartbeat through the worst of times.

Visiting Hayes Valley a year after the shutdown, you can witness both the ingenuity of businesses that have adapted to a new way of life and see the economic scars of a global pandemic in “For Lease” signs littered throughout neighborhoods like Hayes Valley. And yet, with the City closing streets to cars on weekends and people getting vaccinated, the Hayes Valley you walk through today has just as much vitality as it did a year ago, if not more, albeit masked, sanitized and socially distanced. Hayes Valley offers an intimate portrait of how people’s lives were upended and transformed through a global crisis, and a testament to the creativity of the business owners, old and new, who populate its storefronts, sidewalks and streets.

6/14

Dolly, 14, store manager at Marine Layer, shared that the apparel store is doing great during the pandemic. The “absurdly soft clothes designed” brand has proven its thriving business by doubling its size in November 2020 when Covid was at its peak. “When the lockdown was issued, our store closed until July 2020 and opened back up when the order was lifted. When we first opened again, it was very slow as there was no customer walking in daily. However, the online order has been doing very well since the lockdown as we have a lot of loyal customers’ support. In November 2020, we took over the next-door space which used to be a Salon.”